The fashion industry is changing rapidly and is inseparable from its roots. When thousands of brands gathered at the 17th Shenzhen Clothing Fair, many new trends appeared in large-scale clusters: Chinese local brands have bred unique style images, with clearer positioning and segmentation after years of accumulation; More and more international brands are settled, which is consistent with the rising trend of China's position in the international market; The scale of the original designer showroom has expanded, and the cutting-edge design force is still strong; With the increasingly close integration of fashion and technology, a number of technology companies have turned to the field of fashion, and fashion intelligence has led to the general trend... Let's re interpret the industry trend presented by the 17th Shenzhen clothing exchange from different perspectives.
"Cross border integration · exquisite life" is the theme of this clothing fair, and the "cross border" shown in multiple booths is in line with the theme. At the exhibition site, many brands introduced art, life, technology and other elements into the design of new products. From creative concept to exhibition theme, fashion design is combined with traditional culture, high and new technology and other elements to promote the cultural connotation and manufacturing process behind the design.
For example, in terms of cultural integration, in the era of pursuing individuality, elegance and knowledge are no longer the only choice, and minimalism and national style account for a large proportion of participating brands. Some brands draw inspiration from the traditional culture, integrate embroidery, calligraphy and painting, auspicious clouds and other elements into the fashion design of the new season, and establish a brand style with oriental aesthetic culture as the core.
In addition, under the trend of "new retail", lifestyle cross-border has become a new theme. The mutual penetration and integration between clothing and related fashion products ushered in new development at this exhibition. Some mature commercial brands actively seek related brands with high compatibility with their own brands through business docking services, expand product lines and improve the consumption experience of offline stores. When the industry develops to a certain stage, it is inevitable to seek new breakthroughs, "cross-border" development has become the blue ocean strategy of many brands.
As a new force in the industry, original design has been reflected in the proportion of booths in the service fair. In addition to the special booth highlighting the brand image, the original designer brands in showroom area are also numerous. As an important part of the clothing fair, the original design exhibition shows the awareness of branding and scale. Many independent designer brands said: "our brand has concept and connotation, so we pay more attention to looking for high-quality buyer stores for cooperation in the service fair."
For the domestic garment industry, Shenzhen Garment Fair is a grand event to gather upstream and downstream resources of the industry and promote business docking. At the same time, it is also a barometer to intuitively reflect the development trend of the industry. In the future, the exhibition will continue to follow the market development trend, explore new models of industry development, embrace new technologies of intelligent manufacturing, support new forces of original design, and promote a new round of leapfrog development of the industry.
